In the News

Alvion Technologies Acquired by Investor Group
Provides Hosted, On Demand Services to List Marketing Firms

Cape Coral , FL : January 24, 2007. Alvion, Inc., the leading provider of high performance solutions for information and direct marketers , has been acquired by an investor group led by Robert K. Sher, who was named Chief Executive Officer. Sher is joined in the investor group by partners Gary Schmidt, named President and Richard S. Trenkmann, named CFO of the new firm. The company has been renamed Alvion, LLC to recognize that its growth may come from expanding the service suite in the future.

Robert K. Sher, CEO Alvion, LLC "I am very excited about the business opportunities for Alvion" said Sher. He continued, "For nearly a decade, Alvion's ListKey Solutions Suite has been an industry leading application that has helped Alvion build a blue chip customer base among list owners, list managers and the largest data compilers. It is optimized for organizations that need to provide multiple users with customized views and quick access to their data. The company has a reputation for quality, security and ground breaking performance, with a strong foundation for future growth."

Sher was Founder and CEO of PRIMIS Marketing Group; Founder and CEO of KnowledgeBase Marketing, Inc.; President of Donnelley Marketing; President of May & Speh Direct; Founder and EVP of Marketing Electronics; and EVP at Metromail.

Schmidt was most recently General Manager of Hyphos360. He has a career spanning 25 years, delivering technology solutions for the direct marketing industry. He has worked for Experian, BMG Direct and has run his own consulting practice. Schmidt has been an advisor to Alvion since 2006.

Trenkmann has a 30-year career in private equity investment, mergers & acquisitions and the merchant banking business. He has managed Triad Partners, which provides financial and strategic advice to middle market businesses, since 1991.

Vil Ezerins, founder of Alvion Technologies, will remain in an advisory capacity. He retains an equity interest and is a partner in Alvion, LLC.

Alvion truly revolutionized the data and information marketing industry by providing secure, fast and affordable online, e-commerce list count and sales automation systems. Alvion's ListKey Solutions Suite has the flexibility to allow small, medium and the large information marketing companies to focus on what they do best, while providing customers with reliable and transparent access to the organization's data. ListKey Solutions Suite supports the ever-changing needs and expectations of information users, regardless of the ordering channel or fulfillment method.

About The ListKey Solution Suite

The ListKey Solutions Suite is a flexible platform that offers robust, online list selection, rental and fulfillment tools to list owners, list managers, list compilers, and list resellers. Designed with scalability, speed, reliability and operational efficiency in mind, ListKey automates the delivery of real time list counts and data. It provides an easy-to-use interface, so that the smallest list owner or the largest data compilers can quickly, accurately and effortlessly, produce and deliver marketing and mailing list data to their customers. And, because it is a hosted, on demand service, it can be installed and maintained with a minimum of IT involvement.

About Alvion, LLC

Alvion is the leading provider of h igh performance solutions for information and direct marketers. The company's ListKey Solutions Suite provides secure and affordable ecommerce and data management systems that seamlessly integrate into an organization's sales and business processes, reducing costs and increasing revenues. Alvion is located at 2503 Del Prado Blvd., Suite 502 , Cape Coral , FL 33904 . Telephone: 239-574-8600 or visit www.alvion.com .

For Immediate Release
January 24, 2007

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